Our Name

Known as the “Great Lake State,” Michigan’s shores touch four of the five Great Lakes, and Michigan has more than 11,000 inland lakes and 300 named rivers. In Michigan, you are never more than 6 miles from an inland lake or more than 85 miles from a Great Lake. Michigan’s waters are constantly changing and are a source of life, ecological diversity, commerce, and recreation.

The word “Huron”, which has North American Indian roots, is tied to many of Michigan’s finest natural treasures. From Lake Huron to Huron National Forest and the Huron Mountains the word connotes images of Michigan’s most valuable environmental treasures.

Located in Southeast Michigan, the Huron River flows 136 miles across the State, through dozens of parks, communities and towns. A symbol of connectedness and continuity, as much as the environmental heritage of the State, the Huron River also flows through downtown Ann Arbor and the University of Michigan, a shining example of Michigan’s intellectual assets.

Focused on Michigan-based companies whose solutions positively impact both our environment and our economy, we selected a name that captures the essence of Michigan and our mission as a firm. Headquartered on Main Street in downtown Ann Arbor and with a second office in Grand Rapids, its founders who are Michigan alumni can be found wearing maize and blue every Saturday in the fall.